Sunrise over calm water on Ærø, a line of poles running out from the shore

Marketing & revenue strategy

Ian McPherson

I help creative and mission-led companies grow — strategy, story, and the revenue operations underneath. CMO at the Academy of Therapy Wisdom, President of Authentic Presence, building software from a small Danish island.

Ærø, Denmark
October, 06:57

About

Revenue Ops, GTM; vibe-coding, strategy. Acupuncture and osteopathic massage, Tai Chi Ch'uan 15+ years. Local island community and global impact. Classical vocal education; death metal taste. I love Ethiopian food.

Ian McPherson outside a whitewashed island house

Seaweed-covered boulders running out into shallow, clear water under a pale summer sky on Ærø

July

Work

Academy of Therapy Wisdom Chief Marketing Officer

Online continuing education for therapists at the intersection of psychotherapy, spirituality, and social change. I lead marketing and growth.

therapywisdom.com →

Authentic Presence President

Go-to-market and launch strategy for established wisdom teachers and training organizations.

authenticpresence.org →

A farm track running downhill between green fields toward the sea on Ærø

November

Projects

NuanceLab Language · AI

An AI pronunciation coach for advanced Danish learners — real-time, phoneme-level feedback.

nuancelab.app →

Amble Time Planning · AI

A calm, energy-aware planner for people with limited or variable capacity.

ambletime.com → See my build portfolio →

Poppies scattered through tall summer grass with the sea on the horizon

June

Skills

Marketing & GTM

Positioning & messaging
Copywriting
Launch & go-to-market
Lifecycle & email
Brand

Revenue operations

Marketing automation (Ontraport)
Attribution & analytics
Reporting & dashboards
Funnel & lifecycle systems

Building

Product & UX strategy
AI-assisted development
Next.js web apps
Shipping indie software

English (native) · Danish (C1)

Ember-coloured dawn over the water on Ærø

Contact

ian@imcpherson.com

Open to the right role, client, partnership, or conversation.

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